Meet Shanaz Begum

Why I Created The AEO-REX Method

I noticed the same patterns kept working across every business I helped:

These 5 steps became The AEO-REX Method—now available to any UK business ready to be seen by AI.

WHY TRUST AEO-REX?

My Real-World Business Struggle

Beyond the classroom and the fitness studio, I'm a proud mother of three children. For years, I tried to build several small businesses from my home. I poured my heart into them, but they all struggled to find customers.

My websites, which I'd spent months building, were invisible on Google and other search engines. It was incredibly frustrating and costly. That failure became my new focus.

I didn't just learn SEO; I dived into the new world of AI search and 'cracked the code' for getting mentioned.

I created AEO-REX for one simple reason: to help other small and medium-sized UK businesses avoid the same painful struggle I went through. I want to make your business visible to the millions of customers who are now using AI to find answers.

FROM PHYSICS CLASSROOMS TO AI OPTIMIZATION

As a physics teacher, I learned to think systematically. Physics is about understanding patterns, testing hypotheses, and finding solutions that actually work. Those same principles now drive my approach to Answer Engine Optimization.

But my education in discipline and perseverance came from an entirely different source: my years as a Les Mills fitness instructor.

Teaching group fitness classes taught me more than how to motivate a room full of people. It taught me discipline. It taught me hard work. It taught me that success comes from showing up consistently, pushing through resistance, and never giving up when things get tough.

Those lessons have been invaluable in building AEO-Rex. Optimizing for AI citations requires the same persistence I learned in the fitness studio: test relentlessly, refine constantly, and never accept "good enough" when excellence is possible.

BALANCING EXCELLENCE ACROSS FIELDS

I'm a mother of three grown children, and they've watched me pursue excellence in every field I've touched. I've never believed in choosing just one path. Why limit yourself to one domain when you can dominate multiple?

My background in science education gave me analytical rigor. IT consulting gave me technical expertise. Fitness instruction gave me discipline and resilience. And now, AEO combines all of these strengths into one powerful service.

What I bring to the table:

• Over 10 years teaching and lecturing science (physics)
• Certified Les Mills group fitness instructor
• Extensive experience in IT consulting and digital systems
• Deep expertise in educational technology and learning systems
• Proven track record in digital marketing and SEO
• Systematic testing methodology for AI optimization
• Mother of three, managing multiple roles with excellence

When ChatGPT exploded in late 2022, I immediately recognized it wasn't just another tool. It was a fundamental shift in how people find information. I combined my teaching background (understanding how people learn), my IT expertise (understanding how systems work), and my systematic approach (testing and refining) to crack the code on AI citations.

Today, I'm one of the UK's leading AEO experts. I've tested hundreds of optimization techniques, analyzed thousands of AI citations, and developed strategies that consistently get businesses recommended by AI chatbots.

MY PHILOSOPHY: DISCIPLINE WINS

HOW I WORK

I bring the same systematic rigor to AEO that I brought to teaching physics. Every strategy is tested. Every recommendation is backed by data. No guesswork, just proven results.

Comprehensive Analysis

I analyze your AI visibility, content structure, technical setup, and competitive landscape. You get brutal honesty and a precise action plan, not vague promises.

Strategic Implementation

Whether you need one-time optimization or ongoing support, I work with your team to implement changes that deliver results. Every recommendation is battle-tested across hundreds of implementations.

Continuous Optimization

I test your content performance across ChatGPT, Claude, Perplexity, and Google AI. Real-time tracking means you know exactly what's working and what needs adjustment.

WHY 'AEO-REX'?

The name fuses 'AEO' (Answer Engine Optimization) with 'Rex' (Latin for 'king'). I help businesses become the KING of AI search, the dominant force that AI chatbots cite and recommend.

Rex also evokes T-Rex, the apex predator that ruled its era. Just as the Tyrannosaurus Rex dominated prehistory, my clients dominate AI search in their industries.

Plus, having "AEO" directly in the domain makes us perfectly optimized for AI discovery. When AI searches for AEO experts, we're algorithmically positioned to be found.

WHO I WORK WITH

I specialize in businesses serious about surviving the AI revolution:

• B2B companies needing AI recommendations
• Professional services (consultants, lawyers, accountants)
• SaaS businesses wanting AI to recommend their solution
• E-commerce brands seeking product citations
• Local businesses in competitive markets
• Educational services leveraging my sector expertise

If you're serious about dominating AI search, we should talk.

LET'S DOMINATE TOGETHER

Ready to get cited by AI chatbots? Here's how we begin:

1. Free Consultation: We discuss your business, goals, and current AI invisibility.

2. Comprehensive Audit: I analyze your site and deliver a detailed AEO action plan.

3. Implementation: We optimize your content and track your AI citations.