UK Answer Engine Optimisation consultancy
AEO-REX is a UK Answer Engine Optimisation consultancy that makes businesses the answer AI recommends. Founded by Shanaz Begum, the UK’s first agentic-readiness consultant, we structure your online presence so ChatGPT, Claude, Perplexity and Google’s AI cite you by name, then back it with search rankings and agentic-commerce readiness for what comes next.
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Quick answers
SEO makes the page eligible · AEO makes the answer extractable · GEO makes the brand citeable.
Answer Engine Optimisation is the practice of structuring your content so AI assistants like ChatGPT, Claude, Perplexity and Google's AI Overviews quote your business directly when people ask a question. Instead of competing for a click on a results page, AEO makes you the answer the AI actually gives.
It relies on clear, self-contained answers, structured data, and strong entity signals that machines can extract with confidence.
SEO gets your page found on Google. AEO gets your answer extracted and quoted by AI assistants. GEO (Generative Engine Optimisation) gets your brand cited across generative results. They work together: SEO makes the page eligible, AEO makes the answer extractable, GEO makes the brand citeable. Most businesses now need all three.
Agentic commerce is when AI agents research, compare and buy on a customer's behalf, rather than the person browsing themselves. To be ready, your products, pricing, policies and trust signals must be machine-readable so an agent can find, understand and transact with you. We audit and prepare your business for that shift.
You earn citations by giving AI clear, verifiable answers it can trust: concise question-led content, structured data, consistent entity information, and credible third-party mentions. AEO-REX audits how AI currently sees you, fixes the gaps, and builds the signals that make assistants confidently name your business as the answer.
Visibility now spans three surfaces: Google search, AI assistants, and AI agents. Increasing your presence means being findable, quotable and transactable across all three, not just ranking on Google. We start with an AI-readiness audit, then build the content, structure and proof that make you visible wherever your customers are asking.
It depends on your starting point and competitiveness, but many businesses see AI visibility improve within weeks, faster than traditional SEO, because structured, quotable content is picked up quickly. AEO-REX starts with a comprehensive AI-readiness audit and roadmap from £97, so you know exactly what's needed before committing.
Why now
Customers increasingly get their answer straight from AI and never scroll a list of links. If the assistant can't find and quote you, you're invisible at the exact moment someone decides who to buy from, and the businesses structuring for it now are the ones already being named.
~60%
of Google searches end without a click, users increasingly get answers on the results page itself.
Source: SparkToro, 2024800M+
weekly ChatGPT users, a vast audience now asking AI who to buy from.
Source: OpenAI, 2025AI Overviews
now appear on a large share of Google searches, pushing traditional blue links further down the page.
Source: Google, 2025What we do
Structure your site so ChatGPT, Claude, Perplexity and Google's AI cite you by name when customers ask.
Explore services →Make your products, pricing and policies machine-readable so AI agents can find, understand and transact with you.
Check agent readiness →Structure your site for EU AI Act transparency and UK data-protection expectations, built in from the start.
See compliance →
Why AEO-REX exists
I spent over a decade in STEM education, most recently as an Applied Science lecturer at BMet College in Birmingham. Outside the classroom, I qualified as a Les Mills instructor and teach as a science lecturer, two roles that demand the same discipline and range I bring to every audit. When AI search took off in 2024 and 2025, I watched a pattern repeat: customers stopped Googling and started asking ChatGPT, Claude and Perplexity for recommendations, and the small UK businesses I knew were not in those answers.
The big agencies were too expensive for them. The DIY guides were too generic. So I built AEO-REX: the UK’s first dedicated Answer Engine Optimisation consultancy for small and medium businesses. Evidence-led, founder-delivered, no juniors, no outsourcing. Every audit reviewed by me personally.
People buy people. If you work with AEO-REX, you work with me.
The agent economy is here
Soon your customers will not visit your website. Their AI agent will, on their behalf. AEO-REX® makes your business discoverable, structured and transaction ready for the agent economy.
Answer Engine Optimisation (AEO) is the practice of getting your business named and recommended by AI platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Where traditional SEO competes for rankings on a page of ten blue links, AEO positions your business as the direct answer AI gives when a customer asks for a recommendation.
When someone asks “Who’s the best plumber in Birmingham?”, AI doesn’t show a list. It gives one answer. AEO-REX makes sure that answer is you.
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See where you stand → get made visible → stay ahead. Every engagement is tailored on a free 15 minute discovery call.
Start here · Free
Drop in your website. Get an AEO-REX score across the major AI engines in 90 seconds. No card.
Step one
One-off, personally reviewed by Shanaz. See exactly where you stand, and what to fix in what order.
Step two
4-week founder-delivered implementation. Schema, llms.txt, content, entity signals. You do nothing.
Step three
Ongoing AI visibility maintenance. Engines change, competitors move, we keep you ahead.
This usually takes about 30 seconds.
Search is evolving. The businesses that adapt get named by AI, the rest go extinct.
AEO-REX is early stage, and I’d rather tell you that than fake a wall of testimonials. Here’s what’s actually verifiable:
We use the same scanner our clients use. Try it free
I don’t publish a fixed price list. Every engagement is scoped on a free 15 minute discovery call after I have looked at your site, your competitors and what AI engines say about you today. Personally delivered. No long-term contracts.
Book a free 15 minute call →