🏢 B2B / SaaS
Challenge: Long sales cycles, complex products, technical buyers
AEO Focus: Comparison content, feature explanations, use case documentation
Top Strategies:
- "X vs Y" Comparison Pages: Create detailed comparisons for every major competitor (e.g., "Asana vs Monday.com for UK Teams")
- Use Case Documentation: Write comprehensive guides for specific use cases (e.g., "Project Management for Remote Teams")
- Integration Guides: Document how your product integrates with popular tools AI chatbots frequently mention
- ROI Calculators: Create interactive tools that demonstrate value - AI systems cite these as helpful resources
- Technical FAQs: Answer integration, security, compliance, and technical implementation questions
Content to Create:
- "Best [Your Category] for [Industry]" guides
- Feature comparison tables with competitors
- Case studies with measurable outcomes
- Security & compliance documentation
- Pricing transparency pages
🛒 E-Commerce / Retail
Challenge: High competition, price sensitivity, product discovery
AEO Focus: Product pages, buying guides, comparison content
Top Strategies:
- Detailed Product Schema: Implement Product schema with all attributes (price, availability, reviews, specifications)
- Buying Guides: Create "Best X for Y" content (e.g., "Best Running Shoes for Wide Feet")
- Product Comparisons: Compare your products and competing products objectively
- Size & Fit Guides: Answer sizing, compatibility, and specification questions
- Usage Instructions: Provide detailed how-to guides and care instructions
Content to Create:
- Category buying guides with selection criteria
- Product comparison charts
- FAQ pages for common product questions
- Style guides and trend reports
- Care and maintenance guides
⚖️ Professional Services (Law, Accounting, Consulting)
Challenge: Building trust, demonstrating expertise, complex services
AEO Focus: Educational content, credentials, thought leadership
Top Strategies:
- Educational Guides: Create comprehensive guides on legal/financial topics (e.g., "Complete Guide to UK Employment Law")
- Process Documentation: Answer "how to" questions about processes and requirements
- Credentials Display: Prominently display qualifications, certifications, memberships
- Thought Leadership: Publish analysis of recent changes, court decisions, regulations
- Local SEO + AEO: Target geographic + service queries (e.g., "commercial solicitor Manchester")
Content to Create:
- Service-specific guides explaining processes
- FAQ pages answering common questions
- Regulatory update commentaries
- Case outcome examples (where permissible)
- Cost and fee transparency pages
🏥 Healthcare / Medical
Challenge: High E-E-A-T requirements, regulatory compliance, trust
AEO Focus: Medically reviewed content, author credentials, cited research
Top Strategies:
- Medical Review: Have all content reviewed and approved by qualified medical professionals
- Author Credentials: Display medical credentials prominently (MD, DO, RN, etc.)
- Research Citations: Cite peer-reviewed studies and medical journals
- Symptom Information: Answer symptom, diagnosis, and treatment questions accurately
- Disclaimers: Include appropriate medical disclaimers while still being helpful
Content to Create:
- Condition overview pages (symptoms, causes, treatment)
- Treatment option comparisons
- Prevention and wellness guides
- Medication information and side effects
- When to see a doctor guides
🎯 Universal AEO Principles Across All Industries
- Answer questions directly and clearly
- Demonstrate expertise through credentials and citations
- Use FAQ format extensively
- Implement appropriate technical code that helps AI understand your business
- Update content regularly
- Build topical authority with content clusters
- Optimize for natural language queries