When clients ask AI for solicitor recommendations, will your firm be cited—or will your competitors dominate the conversation?
4.9/5 from law firms
280% Increase
In consultations (proven)
3-5 Weeks
To first AI citation
✓ See where you rank in AI · ✓ Get competitor analysis · ✓ No commitment required
Right now, potential clients are asking ChatGPT, Claude, and Perplexity:
If AI doesn't cite your firm, you don't exist—even if you rank #1 on Google.
Mid-sized commercial litigation practice competing against Magic Circle firms
AI citations for "commercial litigation solicitor Manchester"
"Larger firms dominated all AI recommendations. We were invisible despite strong Google rankings."
Consistently cited by ChatGPT & Claude as top choice
"Now competing with firms 10x our size. Potential clients mention ChatGPT recommended us."
RESULT: 280% increase in consultation bookings within 2 months
£18,000 in new retainer fees in first 60 days
Legal services are uniquely positioned to dominate AI citations
AI prioritizes expert, authoritative sources. Your case studies, practice area content, and attorney credentials are exactly what AI looks for when making recommendations.
Legal queries are high-value and high-intent. Someone asking "divorce lawyer cost" is ready to hire within days. AI citations convert at 3-5x higher rates than organic search.
Average legal retainer: £3,000-£15,000. Just ONE AI-driven client per month pays for your entire AEO investment—everything else is pure profit.
Small boutique firms can compete with Magic Circle practices in AI citations. AEO focuses on expertise and content quality, not domain age or backlink volume.
Legal content is well-suited for AEO. Most law firms see first citations within 3-5 weeks (vs 3-6 months for traditional SEO). Immediate ROI.
All AEO optimizations comply with Solicitors Regulation Authority guidelines. We focus on factual, educational content—no misleading claims or guarantees.
Specialized AEO for UK solicitors and law firms
We analyze how AI currently perceives your firm, which practice areas have citation potential, and where competitors are dominating. You get a detailed battle plan.
We restructure your practice area pages to be citation-worthy: clear proof of your expertise, case studies, outcome statistics, and attorney credentials optimized for AI comprehension.
AI looks for individual expert credentials. We optimize attorney bios with education, case wins, publications, and specializations in formats AI understands and cites.
We transform your FAQs, guides, and blog posts into citation-worthy resources using Legal Schema markup, clear Q&A formats, and authoritative source citations.
Monthly monitoring of AI citations across ChatGPT, Claude, Perplexity, and Google AI Overviews for your key practice areas and target queries.
We identify where competitors are being cited instead of you, analyze their content strategies, and implement tactics to displace them from AI recommendations.
Complete AEO package designed specifically for UK law firms
3-month minimum · First Citation Guarantee · SRA compliant
💡 ROI Calculation:
Just ONE new client per month (avg. retainer £5,000) = £60,000 annual revenue
Investment: £21,600/year
Net profit: £38,400 (177% ROI)
When potential clients ask ChatGPT or Claude "Who's the best solicitor for commercial litigation in Manchester?" or "How much does a divorce lawyer cost?", AEO ensures your firm is cited in the response. This positions you as the recommended expert before prospects even visit Google. Our Manchester law firm client saw a 280% increase in consultation bookings within 2 months.
We optimize for high-intent queries like "best solicitor for [practice area] in [city]", "how much does [legal service] cost", "[legal issue] lawyer near me", and "what to expect from [legal process]". These are the questions potential clients ask AI before contacting a law firm.
Most law firms see their first AI citations within 3-5 weeks. Legal content is especially well-suited for AEO because AI prioritizes authoritative, expert sources. Our proven methodology for law firms includes optimizing case studies, practice area pages, and attorney bio pages for maximum AI visibility.
Yes. AEO focuses on optimizing factual, educational content about your practice areas and expertise. We ensure all optimizations comply with Solicitors Regulation Authority (SRA) guidelines on marketing and advertising. No misleading claims, no guarantees of outcomes—just accurate representation of your firm's expertise.
Law firms are ideal for AEO because: (1) You already have authoritative, expert content on your website, (2) Potential clients actively seek recommendations from AI before hiring, (3) Your practice areas have clear proof of your expertise AI recognizes, (4) Legal queries are high-intent and high-value. Small boutique firms can compete with Magic Circle firms in AI citations.
Book a free 15-minute consultation and we'll audit your firm's current AI visibility live on the call.
BOOK FREE LAW FIRM AUDIT✓ See your AI score · ✓ Identify quick wins · ✓ Get custom strategy · ✓ No commitment required
★★★★★
"Best investment we've made all year. ChatGPT now cites us before our larger competitors. The leads are incredibly qualified."
— David Thompson, Managing Partner, Thompson & Associates Law Firm